A Flyer is one of the most economical ways to distribute an important announcement or marketing message. Flyers are usually created as a single, unfolded printed sheet that is used to draw attention to an event, business, product, service or idea. The most effective flyers contain a very simple message and a call to action that can be conveyed quickly.

Depending on how the flyer is used, it is sometimes referred to as a handbill, leaflet, or insert. Flyers are commonly distributed wherever customers or people may gather or pass by, such as at a trade show or other popular venue. Compared to a brochure, a flyer usually has a relatively short lifespan, such as being used to announce a one-time event like a grand opening or special promotion. So, the paper used for flyers does not necessarily have to be heavy weight paper.

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